What Are “Application Reputation” and “Publisher Reputation”?

Posted by on August 26, 2015 0 comments

As one dog says to the other in Peter Steiner’s classic New Yorker cartoon– “On the Internet, nobody knows you’re a dog.” Software downloaded from the Internet is similar to people on the Internet–it is hard to tell which ones are dogs–without help, which is what “application reputation” technology provides.    “Application reputation” and “publisher reputation” are methods employed by Microsoft’s SmartScreen and other systems to distinguish good software from bad software as it is downloaded from the Internet. ...

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